Whoa. Cindy Sherman x MAC Cosmetics.
I don’t even know what to think about this!
Okay, well I forced the discussion by reposting to facebook:
RC: I’m no Indy purist, and not a total corporate ho, but I like that the chameleon artist did this. Tongue in cheek, unabashed, why the hell NOT style (probably loads o cash too.) I say yes!
AC: Is she supposed to look like a drag queen?
whyvonne: RC, I love her style/work/attitude! I actually think it’s a brilliant collaboration, and a surprisingly innovative one, even for MAC. I guess what I’ve liked about her work is that she inhabits these unreal female figures — fairy tale characters, plastic surgery patients, dolled-up 1960s society girls. It’s not so much critique as commentary, even, which is a balance I like very much. Not that she shouldn’t benefit from her own work, but I feel like the work moves solidly away from critique or commentary when it’s in service of the industries that (re)produce these beauty standards — the very things in question with so much of her work.
whyvonne AC: I’m going with yes! Did you see the other shots in this campaign?
AC: not yet…
RC: Good points - I do think she was well aware of the situation by accepting the collaboration, and I have a hunch that the people at MAC, at least the creative team involved in this project, were equally against the archetypal beauty standards, and more interested in paying the rent while working with an amazing artist, and doing something different and out there. The beauty industry is like any - sincere good people, horrible greedy insensitive bastards, and everything in between. I hope she surrounded herself with the former.September 28 at 5:53pm ·
whyvonne: Oh, I agree - kudos to the creative team, for sure. Just that the larger the org, the more difficult it is to be a radical or dissenting voice (this coming from a bureaucrat!).